At the office where I used to work, we always hold our annual brand planning. It makes us be more prepared for the year ahead of us and to plan which brands to launch and which brands to promote most. Also, it gives us an overview of how our corporate structure would be like for the succeeding months. I always believed that planning is the best way to keep your prepared from your competitors by anticipating their actions and it will definitely be beneficial for the company if all plans will be implemented accordingly.
Now that I'm more at home, I'd also want to do more planning here, of our business, of my schedules and of keeping our home nice.
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